Consumer Packaged Goods

Consumer Packaged Goods

For the second largest brewing company in the United States

  • Improving sales trends and profitability as independently measured by ACNielsen and IRI by enhancing sales presence via performance management of 5000+ sales force.
  • Improving customer satisfaction of major retail customers as independently verified by Annual Cannondale Customer Satisfaction Survey by seamless execution in 500,000+ licensed outlets across the United States.
  • Improved sales & distribution efficiency of distribution network by implementing systems and processes that streamlined sales planning, service policy, sales execution, shelf space management, draft, sales administration, and employee development.