Consumer Packaged Goods
For the second largest brewing company in the United States
Improving sales trends and profitability as independently measured by ACNielsen and IRI by enhancing sales presence via performance management of 5000+ sales force.
Improving customer satisfaction of major retail customers as independently verified by Annual Cannondale Customer Satisfaction Survey by seamless execution in 500,000+ licensed outlets across the United States.
Improved sales & distribution efficiency of distribution network by implementing systems and processes that streamlined sales planning, service policy, sales execution, shelf space management, draft, sales administration, and employee development.